They’ve Got Male

sideview of man having massage

Polish-free pedis, sports massage, manscaping and other XY-friendly menu options are commonplace at most day spas these days. And with good reason: A recent survey by the International Spa Association reports that male clients, who constitute approximately 30% of spa-goers, are more loyal than women, racking up considerably more return visits. And no evidence lends that finding more credence than the man-exclusive spa model. New York City alone counts more than a dozen males-only day spas; cities like San Francisco, Los Angeles and Chicago are seeing their fair shares as well.

We spoke to principals at three thriving men-only day spas to find out what makes their businesses uniquely successful in catering to the male market.—By Heather Wood Rudúlph


Anonymous's picture

yes i believe that the best

yes i believe that the best client for a spa is athletes that are consuming their are self s in a daily process so they can achieve good body s and peace of mind so the alternative method to heal mind and body and to restore from fatique is to complain to the specialist for muscle tone and pain in their body after a good massage treatment must feel lighter and full of good energy so can be at the position to continue a session of practice or a relaxation activity ..products i better to be oily and to have the sense that penetrate the body to achieve a sense of refreshment ...