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Spa Services: Seasonal Specialties
Picture this: The holiday season is in full swing. The spice-scented candles are glowing in your spa’s reception area, and a stately Douglas fir heavy with baubles stands in the corner. The door opens, ushering in the brisk winter air and an especially merry group of your regular clients.
These spa-savvy women usually come in for a monthly massage, but this time they’ve booked an additional treatment: a seasonal pedicure featuring an invigorating cinnamon foot and leg scrub followed by an antioxidant-laden cranberry masque, redolent of the season’s most delightful flavors and aromas. But the festivities don’t end there: also included are some mini but memorable treats, such as a flute of champagne and a luscious chocolate truffle.
Creative seasonal treatments are de rigueur in many spas, for good reason. They’re a great way to add value to old favorites, to generate excitement and therapist engagement, and to boost foot traffic and cultivate customer loyalty. Seasonal specials provide a reason to come in more often. “Limited-time treatments lend something novel and exclusive to a spa menu, something that brings a particular time of the year to life,” says spa consultant Kimberly Parry, who has created seasonal specialties for spas such as the one at the Four Seasons Biltmore in Santa Barbara.
Are you seeking ways to stir some seasonal spice into your spa’s menu this year? DAYSPA spoke with some savvy spa pros for tips on how to capitalize on the calendar’s most memorable occasions. --By Alison Singh Gee