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Personalizing Your Potions
The IO team started their signature line by collaborating with friends who were product formulators.
The International Orange (IO) Organic Body products were designed to function as a synergistic system, or as retail and brand manager Leslie Su, puts it, “like yoga for the skin – a daily practice.” The products were created with help from an outside formulator (based in nearby Marin County), along with Julie Elliot, owner of In Fiore, a local skin and body product line very close to the IO team’s heart. The collection launched in May of 2006, and since then, demand has steadily mounted.
The products include Cleanse, a body wash; Anoint, a body oil; Enrich, a body cream; Restore, a hair wash; Nourish, a hair cream; Bathe, a bath soak; and Balance, a deodorant. Featured ingredients include lavender, calendula, white lotus, tuberose petal, seaweed extract, jasmine and jojoba.
“These products are handcrafted from start to finish,” Su says. “They contain only rare organic, wild-crafted and biodynamically farmed ingredients, along with aromatherapy essential oils.
“Each item features a unique blend of three notes: exotic ceremonial flowers, uplifting citruses and healing herbs,” Su explains, adding, “Our IO Anoint and IO Bathe have garnered a firm cult following among our clientele.”
IO’s creative director sought to capture the essence of the spa facility itself when designing IO’s Organic Body packaging. “It’s meant to evoke the same look and feel—minimal in presentation, with lots of white, lending a Spartan feel,” Su says. “We wanted our clients to truly bring the IO experience into their homes.”
Marketing this signature line starts during treatments—two popular IO service offerings utilize them. The spa also sells the line through their own online store, and an external online store, the IO Web Shop.
Other product lines: Arcona, Clarisonic, Dr. Hauschka, In Fiore, IO Organic Body, iS Clinical, PFB Vanish, Preserve Skincare, RGB Cosmetics, SkinCeuticals