Star Treatment: Spectacular Strawberries

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Besides being refreshing and nutritious, strawberries now tout skincare benefits for acne-prone teens. Extract from the sweet fruit has proven to reduce pores and minimize excess oil. Strawberries work as a mild exfoliant because they contain alpha hydroxy acid that promotes skin renewal.

      Pevonia has developed a Strawberry HydraBoost facial treatment for preteens and teens. The treatment centers on a mask that contains a strawberry fragrance to help teens relax and move them away from the negative stereotype associated with traditional acne remedies. “The Spa Teen Strawberry HydraBoost Mask smells and looks like strawberry, which takes the seriousness away,” says Tino Lerma, medical esthetic educator for Pevonia. “We don’t want teens to feel like they’re putting medicine on their faces.”

      The products used during the treatment are packed with acne-fighting and moisturizing ingredients. In addition to strawberry extract, key ingredients include Neem leaf and flower extracts that contain soothing and antibacterial properties. These natural ingredients blend with hyaluronic acid, a bonding agent that promotes moisture retention. Another key ingredient, panthenol works to repair and desensitize irritated skin.

      The 60-minute facial treatment begins with the Pevonia Clear-O-Zym, a peel that works to remove clogged pores, blackheads and dead skin-cell accumulation. Next, a steam and extraction process prepares the skin to absorb the antioxidant-rich strawberry mask. For more information about the Strawberry HydraBoost treatment, visit www.pevonia.com or call 800.738.6642.

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To the previous article, Caviar Dreams

Seasonal Promo: A Package for Teens

Getting a teen to commit to anything beyond typing a text message is no small feat. To make the process of establishing good skincare practices easier, teens need to follow regular facial treatments and a disciplined at-home regimen—especially if they have oily or acne-prone skin.

      How do spas go about retaining and keeping clients with such a short attention span? “Results,” says Candis M. Siman, owner of Sylvie’s Skin and Body Care in Encino, California.

      This September, Sylvie’s is promoting its signature Teen Time Facial (60 min./$85). Clients can purchase a package of six treatments for $450, a promotion available year-round. They also receive a treatment once a month, which includes an exfoliation, extractions and mask application. Clients learn that consistency produces results, such as the clearer complexion many teens long for. “When it comes to teens and acne, they need to realize they can’t sporadically treat it,” Siman says. “We educate them on why they’re breaking out; why their skin is overactive, dry or dehydrated.”

      The key to introducing teens to skincare products is doing it in increments. This way they don’t feel overwhelmed, Siman says. After the first treatment, the esthetician will discuss a proper morning and evening cleansing routine. At that time, the esthetician introduces two basic products, such as a cleaner and moisturizer. During the next treatment, the esthetician will introduce another product, depending on the client’s specific needs. “By now they see the difference in skin texture and they’re feeling more moisture,” Siman says. “Then we can add products and put them on a regimen.”

To the previous article, Nature & Nurture