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Repêchage Announces 2016 Power Lunch Champagne Brunch

Image courtesy of Repêchage

The exciting event will take place December 5, 2016 at Repêchage headquarters in Secaucus, NJ.

The annual Repêchage Champagne Power Lunch will be held this year at the Repêchage Headquarters in Secaucus, NJ on Monday, December 5, 2016.

Catered to spa business owners, staff, and industry members, this year’s event will be a day of education and motivation, focusing on how to be the best in your business. The event will feature a wonderful line up of keynote speakers from the spa industry, including:

“Retail – The Other Half of Your Business”
Lydia Sarfati, CEO & Founder of Repêchage
You can give the best facials or massages, but a truly successful skin care business knows how to sell retail. Learn the art of recommendation, and how to encourage clients to buy their beauty products from your spa/salon business. Plus, Sarfati will be launching the new FUSION retail masks – 4 delicious flavors to tantalize the senses and hydrate, moisturize, and rejuvenate the skin.

“Differentiate Yourself from the Competition – Video Marketing”
Dori Soukup, President & CEO of InSPAration Management
Are you using video marketing to generate more clients and position yourself as the expert? If not, you are missing the boat! YouTube is the number two site in the world, and if you are not on it, you are not a serious player. Learn:

  • The different types of videos you can create
  • Tools to create videos
  • How to create effective videos
  • Formula for creating successful videos (Videos people will watch and share)
  • Repurposing your videos

“Staff Motivations – Why They Leave and What Makes Them Stay”
Lois Christie, President & CEO, Christie & Co. Salon & Spa
Is your business a revolving door of employees? Why do they come to you, and why do they leave? Find out what factors create a revolving door in your business, and what you can do to keep valuable employees. Flex hours? Commissions? Incentives? Find out what works and what doesn’t.

To register call 1-800-248-7546 or visit www.repechage.com.

Bellus Academy San Diego to Offer Wellness for Cancer Massage Therapy Training

Image courtesy of Bellus Academy

The first beauty and wellness academy in the US to offer the curriculum, Bellus Academy will launch the Wellness for Cancer program on September 1, 2016.

Bellus Academy is partnering with Wellness for Cancer, a 501c3 organization that trains and equips spa professionals to provide safe, nurturing massage therapy services to individuals who are undergoing treatment for cancer or are recovering from cancer. As the first beauty and wellness academy in the nation to offer the Wellness for Cancer curriculum, Bellus Academy is preparing estheticians and massage therapists to serve a very significant segment of the population — the National Cancer Institute has reported that one in two men and one in three women will develop invasive cancer during their lifetime.

While wellness approaches such as meditation, yoga and nutritional programs are becoming more available, many spa policies require estheticians and massage therapists to turn away clients with cancer. Such policies often stem from industry myths surrounding massage spreading cancer, according to Joanne Berry, global educator for Wellness for Cancer. “We are honored to have secured the support of The Global Wellness Institute and have worked with individuals from renowned cancer care organizations,” said Berry, noting that Wellness for Cancer co-developed the initial massage course with the University of Colorado’s Integrative Medicine Department under leading oncology and massage researcher Dr. Lisa Corbin, MD. “Spas serve as sanctuaries of comfort and massage therapy can be a comforting and restorative part of an individual’s wellness regimen during the cancer journey.”

Through hands-on, online and case study modules, the 50-hour Wellness for Cancer curriculum provides massage therapists with knowledge and techniques to safely, confidently and compassionately offer comfort-oriented massage therapy to clients with various stages of cancer or who are recovering from cancer. Students learn pressure restrictions, site restrictions and position restrictions as well as modalities beyond touch massage. The psychology and physiology elements of cancer are also addressed along with the side effects and emotions that may accompany cancer treatment.

Wellness for Cancer education dispels the myth of cancer as a contraindication to massage. “There has long been misinformation in our industry that massage spreads cancer,” said Berry. “There is a plethora of evidence that supports the benefits of massage for cancer patients and survivors, all collected and documented by the medical community. It is as if the spa industry is the last to step up and understand our complementary role. Working with cancer professionals around the globe, Wellness for Cancer is effectively debunking these myths and offering the comforting and nurturing benefits of massage to cancer patients and survivors.”

Bellus Academy will launch the Wellness for Cancer program on September 1, 2016. As the first beauty and wellness academy to offer Wellness for Cancer Training, Bellus Academy worked closely with the Wellness for Cancer team to develop custom-modules that address the ongoing educational needs of massage therapists and estheticians throughout their careers. “Individuals who work in the spa and wellness industry have an innate desire to nurture, care and comfort those they serve. In fact, many of the massage therapists and estheticians we train previously worked in the health care sector,” said Lynch. “We are honored to partner with Wellness for Cancer in offering this educational program to the esthetic and massage therapy community.”

For more information, please visit bellusacademy.edu.

Dermalogica Founder Jane Wurwand Appointed White House PAGE Ambassador

Image courtesy of Dermalogica

President Obama welcomed Wurwand, along with 3 other new members, to the PAGE program.

An entrepreneur who has helped thousands of women fund and start their own businesses, Dermalogica founder Jane Wurwand was recognized in June 2016 as a PAGE (Presidential Ambassador for Global Entrepreneurship) Entrepreneurial Ambassador. United States President Barack Obama made the announcement at the 7th Annual Global Economic Summit held in Palo Alto, CA, in front of entrepreneurs and investors from around the world. Wurwand was one of four new Ambassadors welcomed into the program, which now boasts 21 members overall.

Established in 2014, the PAGE initiative is a first-of-its-kind collaboration between celebrated American entrepreneurs, the White House, the State Department, and the Department of Commerce, to help develop the next generation of entrepreneurs both in the USA and abroad. Each PAGE Ambassador lends their platform, time, and leadership to support entrepreneurship and commit to a signature initiative to further that aim. Wurwand was chosen to represent this prestigious program thanks to the work she has done through Dermalogica’s FITE (Financial Independence Through Entrepreneurship) initiative which empowers women and girls though education, vocational training, and entrepreneurship opportunities worldwide.

Wurwand is a seasoned entrepreneur, establishing the International Dermal Institute (IDI) together with her husband and partner Raymond Wurwand, in 1983 as a way for skin care professionals to further their education and better secure their financial future. Recent immigrants unable to get a bank loan, the Wurwands self-funded the company; today, there are 38 IDIs worldwide, and the brand has supported more than 100,000 professional skin therapists, many of whom have started their own businesses within the skin care industry. They launched Dermalogica in 1986 which is today the global leader in professional skin care.

In 2011, Dermalogica continued its mission to support women’s financial independence through the launch of FITE (www.joinFITE.org), which provides women with access to small loans and business resources. FITE also supports educational efforts for women and girls as well as local initiatives that allow them to highlight important issues in their communities. Since its launch, FITE has assisted more than 75,000 women worldwide.

“It is an incredible honor to be given this platform to support entrepreneurship in the United States and around the world,” Wurwand said. “I’ve seen first-hand how giving women the opportunity to follow their dreams can spark a chain reaction that not only changes her life, but the lives of the people around her. The salon industry is a blueprint for entrepreneurial success and women won 64% of all salons globally as compared to 32% in any other business’ sector. With the support of the PAGE program I am confident that we can help even more women access education and resources that will help them succeed as an entrepreneur, benefitting her community – and our economy – as a whole.”

ISPA Board of Directors Elects New Officers

Image courtesy of ISPA

ISPA has announced the election of Todd Shaw as chairman and Todd Hewitt as vice chairman for the ISPA Board of Directors.

The International SPA Association (ISPA) has announced the election of Todd Shaw, director of spa, fitness and wellness at La Quinta Club and Resort, as chairman and Todd Hewitt, corporate director of spa, health clubs and recreation with Shangri-La Hotels and Resorts, as vice chairman for the ISPA Board of Directors, effective immediately.

Previous ISPA Chairman Michael Tompkins took on a new role as recruiter for Hutchinson Consulting, creating a change in his ISPA membership category from a spa to a resource partner. With this change, per the association’s bylaws, he was no longer able to serve as chairman. Shaw, previously serving in the vice chairman role, stepped in to fill the role as acting chairman before the Board voted to make the role official.

“I am grateful to have the opportunity to give back to a community that has given so much to me,” said Shaw. “ISPA is a community full of friends and mentors; people who inspire me with their creativity, willingness to share and relentless pursuit of excellence. These individuals are the foundation of my professional growth and I am privileged to serve them and have their trust and support.”

“I am honored to serve as Vice Chairman,” said Hewitt. “I am thankful for the confidence the Board of Directors placed in me. With my recent move to Hong Kong with Shangri-La Hotels and Resorts, I am even more excited to spread the word throughout Asia and help us to increase our presence internationally.”

Laura Parsons, director of operations for the Americas with ESPA International (US) Ltd. (Spa Division), will continue to serve as secretary/treasurer through 2016. Tompkins will now serve in the role of immediate past chairman. The 2017 Slate of Candidates for the ISPA Board of Directors will be announced to the membership at the upcoming 2016 ISPA Conference & Expo at The Venetian in Las Vegas, Nev. from Sept. 13 – 15, 2016.

Green Spa Network Board Applications Now Being Accepted

Image: GSN

The Green Spa Network (GSN) Board of Directors is now accepting applications for board service.

Entering its 10th year as a non-profit resource for sustainable business in the spa and wellness industry, the Green Spa Network (GSN) has grown to over 1,200 members through the hard work of volunteers. These efforts are spearheaded by a passionate and dedicated board of directors which is now seeking applications from professionals in the spa, wellness and sustainability industries.

“Serving on the GSN Board is a remarkable opportunity during this dynamic period of GSN’s growth,” says Karen Short, SVP Universal Companies and GSN Board President. “It is a great way to show your support for a sustainable future and earn the satisfaction of making a real difference at a large scale.”

Known for its progressive education and inspirational events, GSN is also responsible for the SAT (Sustainability Assessment Tool) and toolkit, the industry benchmarking tool for sustainability practices. Their next open event is the 9th Annual GSN Congress, September 25-28 at Devil’s Thumb Ranch in the Colorado Rocky Mountains. Space is limited and registration can be made here.

Applications for GSN Board Service can be made through greenspanetwork.com and will be accepted through August 31, 2016. Successful candidates will begin their first 2-year term in November, 2016.

One on One With Dwight Sakuma of Methode Brigitte Kettner

The company president discusses his life and career.

What’s the best career decision you ever made?
I’ve always tended to be open to opportunities and not feeling uncomfortable with different types of industries. A lot of people stay in one career… there’s a comfort level zone. For me, I feel that some of my best career decisions have been to not fear moving into different market places and to take principles learned in previous career and apply it to new experiences.

Tell us about Methode Brigitte Kettner.
We’re owned by Telefield Ltd, a Hong Kong-based corporation. What makes us unique is that the corporation bought MBK, a skincare company out of Germany. Brigitte—who, by the way, is not a made-up person!—opened her company in 1987. She had a very personalized, holistic approach to skin care and believed that everyone skincare’s regimen should be tailored to their own location, profession and so on. She was very successful going into the spa market in Europe, but it was tough to grow business based on that one-on-one type of selling. She was getting a little older, and she was open to a company purchasing her. Why did we purchase a skincare business when we’re more of a manufacturing company that deals in phones, consumer electronics products and so on? We were actually starting to look at beauty care devices and we realized that it was quite a good market to get in to. Lo and behold we were introduced to the brand, and about three years ago we bought the business. That’s what makes us unique: we’re a great product line, but we also have devices that help those products work better. So you can use our cleanser, but if you use our facial brush it’s more effective. Most companies do either devices or skin care; we do both. Brigitte is still involved—she comes works in the German office every day, and she still does training; she’s very involved in the European market. She’s a great spokeswoman for the company.

Who is your mentor?
I’ve been in a lot of different careers, so I’m not sure there’s any one person. I tend to start networking to understand what the marketplace entails, and what drives the market. I try to seek out people who have a wealth of experience and who are willing to share it. Sometimes it’s via LinkedIn or at trade shows. I prefer meeting people on a one-on-one basis at events and exhibitions. I’ll make myself available and seek people out so I can speak to potential clients.

What do you enjoy doing in your spare time?
I like to garden and do my own yard work—I don’t have a gardener come in. I’m also an avid golfer. I go at least twice a week, and I try to squeeze it in on my travels. I like the fact that I can do it alone—it doesn’t matter if no one else has time to play. I do a lot of thinking on the golf course: it’s where I figure out how I’m going to approach certain situations.

Tell us something most people don’t know about you.
I used to race formula cars. I went to a race driving school when I was younger. I raced at Snetterton Circuit in Norfolk in the U.K. I wanted to stay in Europe and race but I came back to the U.S. with sponsorship. I did it with an eye to see how far I could take it. I had a chance to go back to England but it didn’t work out quite right so I passed. I also realized I was getting older, so I wasn’t going to get the best drives any more.

Do you have a personal mantra?
Yes: Always try to look for the positive, even in negative situations. Try to turn things around. If a situation is bad, how best can I turn it into one that’s good? There are always ways to make things either better—or at least agreeable. Seeks solutions rather than problems.

Who would you most like to meet?
Warren Buffet. Not just because he’s highly successful, but he has an ability to look at things that aren’t profitable and build them up. A lot of companies he invested in and bought weren’t necessarily successful but he saw something in them, and realized that if he changed something they would become successful.

What’s in the pipeline for MBK?
We’re looking at different products. Our product line is quite extensive already, with everything from toners to serums, but we’re continuing to look at certain areas such as sun care and light therapy to bulk up the line. I want to make sure it makes sense for us. We want to make sure everything delivers on its promises, so at this point we’re still doing investigative work and clinical studies. We’re also looking at bringing treatments offered in our European spas, such as deep peels, to the Americas. It’s important to get these products into the hands of trained estheticians—they must be able to explain the process and recovery time to clients, and appropriately manage their expectations.

Spa Industry Reaches 16.3 Billion Dollar Revenue Mark

Pictured: ISPA President Lynne McNees; courtesy of ISPA

The record-setting mark reveals the continued growth of the spa industry.

The International SPA Association (ISPA) released its annual findings of spa industry financial indicators, reporting that the industry continues to experience steady growth with increases in overall revenue, locations, number of spa visits, and revenue per visit.

The ISPA Foundation commissioned PricewaterhouseCoopers (PwC) to conduct the study which presents what is known as the “Big Five”: total revenue, spa visits, spa locations, revenue per visit, and number of employees for the United States spa industry.

The annual spa industry study has shown revenue growth each of the past five years providing strong indicators of the continued future success of the spa industry,” said ISPA President Lynne McNees, "“We are excited to share that both the number of spa locations and full-time employees in the United States increased in 2015, making a significant contribution to the overall economy.”"

Total revenue passed the $16 billion mark in 2015, increasing from $15.5 billion in 2014 to $16.3 billion in 2015 (5.0 percent increase). The increase in spa revenue was driven by growth in the number of spa visits, estimated to have increased to 179 million in 2015, up from 176 million in 2014 (2.1 percent increase). Additionally, there was growth in average revenue per visit, increasing from $88 in 2014 to $91 in 2015 (2.9 percent increase).

"“The figures are clear; it's all time record revenues, breaking the 16 billion dollar barrier. The next big landmark, which I think is achievable by 2020, is the iconic 20 billion dollar figure,”" said Colin McIlheney, global research director for PwC.

The complete study will be released at the 2016 ISPA Conference & Expo on September 13.

LMCA Announces New Licensing Program with Milady

LMCA announced that Milady has named the firm as its exclusive global licensing agency.

Milady, a part of Cengage Learning, is the leading provider of beauty and wellness learning solutions and has been the industry leader for just shy of 90 years. Known not only as the market leader of pre-licensure resources, Milady offers online training and professional development classes for salon and spa professionals, changing the lives of tens of thousands individuals every year.

Alan Kravetz, president & COO of LMCA said, “As the industry leader, Milady fits the profile of the type of client LMCA is known to represent: a vital part of its industry.”

Kravetz added, “We envision Milady being branded on dozens of fine products used by beauty and wellness professionals, with offerings in shampoos and conditioners, hair color, dryers and salon & spa goods and accessories.

Sandra Bruce, executive director of Milady said, “LMCA’s professional approach to licensing perfectly matches Milady’s image with its consumers. They will build and execute a comprehensive and strategic brand extension licensing effort that takes Milady into appropriate products used by its students and alumni daily.”

[Image: Milady.com]

Spafinder Wellness 365's Wellness App Wins 2016 ISPA Innovate Award

Image courtesy of Spafinder

The International SPA Association honored the groundbreaking app for innovation in the "Experiences" category as part of this year's ISPA Innovate Awards.

The Wellness App by Spafinder Wellness 365 has been named a winner of a 2016 International SPA Association (ISPA) Innovate Award for “Experiences.” The Wellness App allows users, for the first time, to find, book, review and pay for spa/wellness services, as well as earn rewards, at an unprecedented global network of wellness providers, all from their mobile phones.

To determine winners, the ISPA membership reviewed award submissions from candidates around the globe and cast their votes for the ideas they found most innovative in four categories: experiences, philanthropic initiatives products and treatments.

“We are highly honored to receive this prestigious Award from ISPA,” said Spafinder Wellness, Inc. COO John Bevan. “With the App, Spafinder Wellness has created a new branded currency that people can use specifically for spa and wellness activities. For businesses this means being able to easily reach consumers who are increasingly using smart phones to shop and find locations, plus a streamlined check-in and check-out process for spas and their clients.”

The Wellness App was developed by Spafinder’s marketing and technology teams and debuted in late March to the company’s vast network of over 25,000 wellness businesses. Providers on the app include spas, fitness, yoga and Pilates studios, salons and wellness travel destinations.

“We congratulate all the 2016 Innovate Awards winners for continuing to push the envelope through innovations that advance the spa industry,” said Lynne McNees, president, International SPA Association. “The Wellness App by Spafinder Wellness 365 makes advanced mobile technology available to spa and wellness businesses and gives consumers an easy connection to their next spa and wellness experience.”

The Wellness App breaks new ground in introducing a first-of-its-kind payment platform and is considered one of the most advanced universal mobile payments technology for the wellness industry. The App is available in Apple’s App Store and on Google Play. To download, visit www.spafinder.com/thewellnessapp.

CND Trains Next Generation Of Education Ambassadors

Photo credit: Kelly Melanitou

The newest crop of Education Ambassadors were announced after an intense, 7-day boot camp training program.

CND recently announced the next generation of its elite team of CND Education Ambassadors: Diane Diaz, (Chicago, IL), Cheyanne Birchall (Sparks, NV), and Ashley Craig (Ft. Meyers, FL). From June 13-19, 2016, candidates representing the U.S. attended internationally-based CND Boot Camp in Amsterdam, Netherlands. In addition to the three US candidates, 28 attendees from 10 different countries worked alongside CND’s International team to become Education Ambassadors.

CND Boot Camp is an intense seven-day advanced training program designed to develop CND Education Ambassadors who are accountable, responsible, engaging and proactive, while preparing them to serve as true CND advocates and to represent all aspects of education for the nail professional. The Boot Camp program incorporates the latest adult-learning techniques and reinforces the highest standards for Nail Professional practices.