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Sweis Inc. Grants Wish Through Make-A-Wish
On Tuesday, December 11, 2012, at The Grove of Los Angeles, Sweis Inc. Professional Salon & Spa Products granted a life-changing wish to Gabriel, a nine-year-old boy diagnosed with End Stage Renal Disease. The company has teamed up with the Make-A-Wish Foundation of Greater Los Angeles to become a part of the organization's "Season of Wishes." The Season of Wishes program features eight nights of magical wish-granting ceremonies, aimed to publicly share the heartwarming tales of local "wish" children, over a six-week, holiday season period.
Sweis was inspired to support Make-A-Wish when one of its employees, Rosie Escalante, received a wish for her son Tony through Make-A-Wish in April, 2012. Sweis has since launched a campaign to support Make-A-Wish, and is committed to granting the wishes of many more children battling life-threatening medical conditions.
The company's ultimate goals include fundraising for the organization, raising awareness of the cause and furthermore, encouraging their network of salon partners to get involved by hosting their own Make-A-Wish charity events. The campaign is targeted toward salon professionals who buy from Sweis professional stores located throughout Southern California (Torrance, Lake Forest, San Diego and Encino). Customers will be asked to round up purchases throughout the month of December, and Sweis will also host an in-store shopping event on February 18, 2013, and donate a portion of those sales to Make-A-Wish.
“At Sweis, giving back to our community is a priority, and in the past we have supported many organizations," says Karl Sweis, CEO/Founder Sweis Inc. "This time we are especially excited to partner with Make-A-Wish, as it is an organization that has directly touched the life of a Sweis employee."
Check out this video from Tuesday night's Make-A-Wish Event HERE.
[Image courtesy of J.Jems Communications]