Spa News: PBA Launches Executive Summit for Beauty Companies

PBA Launches  Executive Summit for Beauty Companies

The Professional Beauty Association (PBA) will present the first PBA Executive Summit, taking place on Thursday, December 4 - Friday, December 5, 2014 in Scottsdale, Ariz. This summit will provide attendees with education and networking opportunities. The two-day event will bring together executives from top beauty companies to learn from leading business experts on how expanding technology and social connections have transformed marketing and communications in the beauty industry.

This year's theme, Consumer IQ, allows attendees to explore the trends that Gen Y & Millennials are responding to, as well as examine comprehensive industry data that can forecast upcoming trends applicable to business strategies. Moderating this inaugural summit is former CNN Anchor and NBC Correspondent Gene Randall. From the fall of the Berlin Wall to the U.S. invasion of Panama and the Exxon Valdez disaster, Randall has been front and center to chronicle global events over the course of his impressive career span.

Featured sessions:

What Gen Y & Millenials Want from Your Brand | Speaker: Jane Buckingham
Jane Buckingham will navigate through the differences and similarities between generations X and Y and discuss various marketing strategies geared towards each age group.

Where Good Ideas Come From | Speaker: Steven Berlin Johnson
Consider breakthroughs as different as Darwin's theories and the rise of YouTube, and ask: what did these moments have in common? What environments fostered these ideas? Steven Berlin Johnson answers these questions with a core set of innovative principles that have encouraged creativity and grown businesses across history.

Results from PBA's Industry Research Study | Speaker: Carrie Mellage
In collaboration with Kline & Company, Inc., PBA set off to conduct a revolutionary and comprehensive study to ultimately provide data that can be used to help identify trends, benchmark performance, and evaluate competitive beauty related sectors. The results of this study will aid in the decision-making process for businesses involved in the professional beauty industry.

[Image: pba.org]