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“When building a house, you need to first concentrate on the foundation.” So says Dal LaMagna, founder of Tweezerman, about his trial-and-error rise to success in Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right.
In this autobiographical account, LaMagna tells how he dabbled in a myriad of non-beauty industry–related ventures (from promoting musical acts to running a restaurant) before his quiet launch of Tweezerman. “I operated out of a 400-square-foot bungalow that was my office, warehouse and home,” he writes. “My initial investment was $500.”
More than 30 years later, Tweezerman is one of the most respected brands in the beauty business. LaMagna tells his remarkable story from failure to triumph with depth, wit and—despite his noteworthy achievement—humility. “There is nothing extraordinary about me,” LaMagna insists. “What I did, I think anyone can do.”