Calling All Makeup Artists Talent Showcase and Makeup Competition

YOUR NAME Professional Brands announces the first ever Calling All Makeup Artists talent showcase and makeup competition to be held in New York City on October 3, 2011.

YOUR NAME, a private label cosmetics brand for the salon and spa industry, will sponsor six up-and-coming artists in the opportunity of a lifetime. They will partake in a day-long photography makeup workshop led by renowned makeup artist David Maderich, during which each contestant will be charged with creating an interpretation of YOUR NAME’s Spring 2012 collection. Each rendition will be captured by acclaimed photographer Roberto Ligresti and handed over to a panel of beauty industry veterans to evaluate and select one lucky winner. Finally, agency representative Russell Halley will be on hand to offer his tips to each contestant on how they can make sure their book gets noticed.

In addition to receiving invaluable professional education, each contestant will receive a collection of best selling YOUR NAME products, editorial-quality photographs for their portfolio, and the chance to be included in the Spring 2012 YOUR NAME brochure. The winner may also be featured online and in participating industry magazines.

“YOUR NAME has a long-standing commitment to supporting makeup artists in their professional and creative development and with the launch of Calling All Makeup Artists we’re adding a exciting new layer to that support,” says Brenda Gallagher, Director of Sales. “YOUR NAME is proud to offer makeup artists the chance to learn alongside incredibly successful beauty professionals and to engage in a healthy competition that cultivates creativity and passion in a way that frequently falls to the sidelines in daily business.”

October 3, 2011

Roberto Ligresti’s Photography Studio

◦ Julie Keller, Editor-In-Chief, American Spa
◦ Maggie Mulhern, Beauty and Fashion Director, Modern Salon
◦ Michelle Lapidos, Director of Social Media & Editor of Spa Week Daily, SPA WEEK
◦ Vivienne Mackinder, world-renowned hairstylist and Fashion Director for Intercoiffure