Star Treatment:Spectacular Strawberries
Besides being refreshing and nutritious, strawberries now tout skincare benefits for acne-prone teens. Extract from the sweet fruit has proven to reduce pores and minimize excess oil. Strawberries work as a mild exfoliant because they contain alpha hydroxy acid that promotes skin renewal.
Pevonia has developed a Strawberry HydraBoost facial treatment for preteens and teens. The treatment centers on a mask that contains a strawberry fragrance to help teens relax and move them away from the negative stereotype associated with traditional acne remedies. “The Spa Teen Strawberry HydraBoost Mask smells and looks like strawberry, which takes the seriousness away,” says Tino Lerma, medical esthetic educator for Pevonia. “We don’t want teens to feel like they’re putting medicine on their faces.” More »
Seasonal Promo: A Package for Teens
Getting a teen to commit to anything beyond typing a text message is no small feat. To make the process of establishing good skincare practices easier, teens need to follow regular facial treatments and a disciplined at-home regimen—especially if they have oily or acne-prone skin.
How do spas go about retaining and keeping clients with such a short attention span? “Results,” says Candis M. Siman, owner of Sylvie’s Skin and Body Care in Encino, California.
This September, Sylvie’s is promoting its signature Teen Time Facial (60 min./$85). Clients can purchase a package of six treatments for $450, a promotion available year-round. They also receive a treatment once a month, which includes an exfoliation, extractions and mask application. Clients learn that consistency produces results, such as the clearer complexion many teens long for. “When it comes to teens and acne, they need to realize they can’t sporadically treat it,” Siman says. “We educate them on why they’re breaking out; why their skin is overactive, dry or dehydrated.” More »
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Facility: Let Green Light In
Lighting is a crucial component in creating the proper atmosphere in a spa. Now, many spas choose lighting that helps save the planet and reduces energy bills. For example, did you know that compact florescent lamps use 75% less energy and last 10 times longer than incandescent bulbs? More »
Management: Boosting Morale
More than likely, your employees are feeling the effects of the economic downturn. Clients are booking fewer appointments or allowing more time to lapse between services. Tips may also be less generous. More »
Finance: Hiring A Spa Consultant For A Design Project
Is it your dream to open a spa or renovate an existing facility? Whether you're a seasoned spa professional or an enthusiastic newbie, executing it requires a substantial amount of capital and even more planning. More »
Marketing: A Pregnant Pause
Most spas offer at least one treatment that caters to expectant mothers. As fertility rates increase in the United States, so too do the number of women that spas can retain as permanent clients. You can earn their loyalty by developing the right treatments, and by focusing marketing efforts on the health benefits associated with massage during and after pregnancy. More »
Legal : A Sticky Situation
When Feuza M. Dos Reis sent an email to the New Jersey Board of Cosmetology (NBOC) to get more information about the "licensing of waxologists," she could never have foreseen that her inquiry would result in statewide ramifications. In a meeting held June 12, 2007, the NBOC responded to Dos Reis' unassuming question by banning cosmetologists from performing a procedure called the Brazilian wax. It involves the removal of most of the hair from the bikini area. More »
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