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Green Tip of the Month

Mix & Mingle

It can be isolating just to associate with other green spa owners and enthusiasts. But there's a whole eco-friendly world out there, and even if much of it doesn't share the same infrastructure and focus that your business does, there's a lot to learn. Look in your area for seminars on environmentally sound practices and materials; you never know who you might meet and what unique expertise they can provide.

Plus, check out sustainable trade shows. Many of them are starting to showcase the personal care and beauty perspective. One such example is All Things Organic, which takes place in Chicago June 16-18. While it's staged by the Organic Trade Association (www.ota.com), the Day Spa Association (DSA, www.dayspaassociation.com) will also have a presence there. On Wednesday, June 17, Eric Light of the Strawberry Hill Group and a DSA advisory board member will host a session for spa owners looking to capture the eco-friendly market. DSA will also have a booth in the health and wellness section on the show floor—which will likely contain a number of interesting vendors for those who want to greeen their facilities.

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January

PR/Events Due: 10-10-08

Ad Close: 11-19-08

Ad Material Due: 11-24-08

 

Special Needs—A look at how to better serve physically challenged clients with facial beds, ramps and massage beds.
All Clear—The latest advances in adult acne skincare treatments.

 

July

PR/Events Due: 4-10-09

Ad Close: 5-19-09

Ad Material Due: 5-24-09

 

Easy To Swallow — An overview of ingestible supplements.
Antioxidant Pros — An in-depth look at the role of antioxidants in skin care.
Skin Deep — The latest in skin analysis devices.

     

February

PR/Events Due: 11-10-08

Ad Close: 12-17-08

Ad Material Due: 12-22-08

 

Tools of the Trade — Towel warmers, trollies and stools/chairs that make an esthetician's job more manageable.
Learning Curve — The latest back/derriere facials at day spas.
Fine Wine — What's new in soothing wine- and grape-based treatments.

 

August

PR/Events Due: 5-8-09

Ad Close: 6-19-09

Ad Material Due: 6-25-09

 

Sure Footing — A rundown on foot spa equipment.
The Most in Facials — A look at the most unique facial treatments.
Firm Advice — A review of the latest cellulite products.

     

March

PR/Events Due: 12-10-08

Ad Close: 1-19-09

Ad Material Due: 1-22-09

 

Lashing Out — Everything you need to know about eyelash treatments, including growth, extension, tint and perm.
The Acid Test — The pros and cons of AHA skin acids, such as glycolic and lactic.
Spring Style — A look at the couture, hair, makeup and nail trends from the spring runways.

 

September

PR/Events Due: 6-10-09

Ad Close: 7-20-09

Ad Material Due: 7-23-09

 

The Power of Pink — Breast Cancer Awareness products.
Fall Fashion — View the couture, hair, makeup and nail styles that the fashionistas will clamor for this fall.
Once Removed — The benefits of hair removal techniques, such as threading, waxing and laser light.

     

April

PR/Events Due: 1-9-09

Ad Close: 2-19-09

Ad Material Due: 2-24-09

 

Tea Time — Tea events and rituals used in every aspect of the spa setting, such as skin care, service, retail and readings.
Teen Scene — Discover the latest in teen skincare products.
Mining Minerals — A rundown of the latest mineral cosmetics.

 

October

PR/Events Due: 7-10-09

Ad Close: 8-19-09

Ad Material Due: 8-24-09

 

Face Value — Update on facial equipment machines.
Ready to Wear — A look at the latest spa uniforms.
Changing Needs — Experts discuss advances in treating menopausal skin.

     

May

PR/Events Due: 2-10-09

Ad Close: 3-18-09

Ad Material Due: 3-23-09

 

New Under the Sun — A look at the latest sunscreen products.
Men's Club — The most popular facials, massages and pedicures for men in a day spa setting.
Dignified Digits — Summer protocols for manis and pedis.

 

November

PR/Events Due: 8-10-09

Ad Close: 9-19-09

Ad Material Due: 9-23-09

 

Gift WrappedDAYSPA's annual spa-friendly gift guide.
Skin Quenchers — What's new in hand and foot moisturizers.
Heightened Senses — The latest aromatherapy treatments at day spas.

     

June

PR/Events Due: 3-10-09

Ad Close: 4-20-09

Ad Material Due: 4-23-09

 

House of Wax — An overview of post-waxing products.
Permanent Wave — A look at the latest permanent makeup products.
Home Improvement — Retailing home-use skincare devices.

 

December

PR/Events Due: 9-10-09

Ad Close: 10-19-09

Ad Material Due: 10-22-09

 

Saving Face — Tried and true facial cleansers that day spas use most in their treatments, including gentle, water-based, water-free and high-powered.
Annual Editors´ ChoiceDAYSPA editors pick their favorite skincare products of the year.

     

Please note: Editorial sections close three weeks before ad close. Editorial projections are subject to change on the basis of availability and new developments. Use this listing as a general guideline, but check with your advertising representative for updated monthly listings.

 

Click here to download a printable pdf of the 2009 editorial calendar.

 

     

 



 

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