From the DAYSPA Blog

For the latest industry news, click on the following stories:

Happy Here, Happy There: Job satisfaction and overall health

Esthetics + Environment: Aveda travels to Copenhagen

Green Genius: Eco-friendly packaging

There's an App for That: Dermalogica on your iPhone

Star Treatment

Champagne Wishes

Sipping a bit of bubbly is a classic way to celebrate new arrivals and beginnings. Champagne also does wonders for the skin. The Huntington Spa at the Langham Huntington Hotel in Pasadena, California, offers clients The Champagne Facial (50 min./$150), an exotic treatment rich in antioxidants and skin-firming peptides.

"This treatment contains the precious extract of yeast from the fine wines grown in the heart of France," says spa supervisor Lisa Marie Potts.

Honor Roll

Dayspa Top Honor: Website

Top Website recognizes a spa that's created an online home to serve as an extension of the business. It should fully explain the spa's mission and treatments, as well as add to the overall guest experience.

SenSpa
San Francisco

Randy Schreck, the president of San Francisco's SenSpa, is the first to admit that he's not into computers. "I'm not a tech person at all," he says. What he does excel at, however, is marketing and branding.

Question of the Month

What out-of-the-box marketing strategy is most effective for your spa?

When we ask spa professionals what they'd like to see more of in Dayspa, they usually say they want additional information on marketing techniques. No matter whether the facility is old or new, full-service or niche—finding fresh ways to appeal to spa-goers remains a puzzle. Here, some business owners and managers share the creative methods they use to attract repeat clientele.

BIZ BUZZ: Get the latest news impacting the day spa industry.

Plan Ahead: Find the shows and events you can't afford to miss.

Learning Opps: Track down the best business education available today.

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