Marketing Savvy

Spa Repositioning: Q&A with Mary Zavaglia

Does your spa need an overhaul? Los Angeles-based spa consultant Mary Zavaglia offers these expert tips.


Spa Marketing: Premium Pedicures

These savvy marketing tips will give you a leg up on the competition.


Spa Marketing: Teen Scene

Why wait for these potential clients to turn 21, when you can win their business and loyalty now?


Spa Marketing: Logo Logistics

Creating the perfect logo can be tricky. Here are 10 questions to consider before consulting a graphic designer.


Spa Marketing: Charity Partnerships

The benefits of charitable giving in the business world are twofold: They’re good for the soul and for building your brand. Here’s how three spa pros have leveraged charity partnerships to boost their spas’ profiles.


Show and Sell

In-spa wellness seminars help turn students into loyal clients.


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