Felicia Brown

Sticky Situation: Mole Alert

What's your course of action when you spot an unusual lump or mole on a client?

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Sticky Situation: Hardship Cancellations

What do you offer a client who cancels their spa membership due to a personal hardship?

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Sticky Situation: The Extra-Long Treatment

How do you handle massages that go longer than scheduled?

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WEB EXCLUSIVE: Win-Win Rewards Programs

Spa pros offer insight on how they reap the benefits of rewards programs.

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Sticky Situation: The Overly-Undressed Client

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.

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SPA MARKETING: Mothers Day vs. Father's Day

When it comes to Mother’s Day and Father’s Day promotions, there is no favorite parent. Learn to execute seamless marketing plans that will perform double-duty for both holidays.

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‘Tis The Season to… Tweet, Like, Follow, Pin & Check In!

Seeking to better market your holiday offerings? Tap into the latest social media strategies.

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Fourth Quarter Forecast

Finish this rollercoaster of a year with a bang, via mindful holiday selling strategies.

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Mobile Spa Management

Brick-and-mortar spas are teaming up with mobile spa companies to increase their reach and build business.

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Continuing Education

It's "back to school" o'clock—check out latest educational resources and strategies for day spas.

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