Spa Habitat Organic Spa and Apothecary isn’t shy about flying its organic banner. Amy and Greg Bohn, the small chain’s owners, plant a tree for every service that one of their three spas performs (more than 50,000 trees have been planted to date). They use 100% wind energy to power Spa Habitat facilities, and are dedicated to using only premium organic and natural products throughout the spas. The Bohns believe that such eco-friendly and wellness-conscious business practices help make Spa Habitat a standout among day spas.
That, and their extraordinary retail boutiques.
With their facilities consistently rated among the best spas in Dallas—and the United States—the Bohns work hard to make sure that that high bar doesn’t apply solely to spa services. “The spas’ retail areas follow the same strict ingredient guidelines as the spas,” says Amy. “We only retail products from companies that have strong mission statements, give back to the community and have a true ‘green’ statement,” she says.
With 20% of total sales at Spa Habitat derived from retail, the couple is clearly onto something. There are four Spa Habitat locations, three in Texas and one in Oklahoma, and though the spas range in size from 1,700 to 2,400 square feet, each of their so-called “retail apothecaries” occupies approximately 20% of its spa’s total square footage. They are also similar in look and feel, exuding a vintage apothecary vibe, and utilizing found, reclaimed and handmade materials and pieces in their floors, fixtures and displays—further reinforcing the spas’ organic mission.
Some of the best-selling merchandise comes from Spa Habitat’s own Clovertree line. According to Amy, the line’s Muscle Relief Balm and Deep Cleansing Scrub are particularly popular, as are the Sonoma Lavender neck pillows. Other carefully selected brands offered include Woodsprite, John Masters, Erbaviva, Afterglow and Aromafloria.
Although Spa Habitat’s beautiful retail apothecary displays definitely help to attract client attention, Amy stresses that sales teamwork is of utmost importance. Retail items are used and showcased by practitioners before, during and after organic massage, facial, body and waxing treatments. Naturally, the Bohns’ own Clovertree Apothecary line is used extensively throughout treatments, making it easier for staff to transition clients to a post-treatment purchase.
“Our team believes in our brand and our standards,” says Amy. “We train staff to educate each and every customer about why we are different and what makes our products special and worth buying. It helps our clientele see the whole picture, and it’s the best strategy for sales.” —Liz Barrett