Articles

GREEN SPA NEWS: The Cruelty-Free Skin Care Movement

The definition of “cruelty-free” can be murky. Here’s how to discern those products and ingredients that are truly animal-friendly.

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Sticky Situation: Spa-Goer on the Lam

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.

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HAPPY EARTH MONTH! Learn How to Retail Eco-Friendly Spa Goods

Buoy Mother Earth—and your bottom line—by selling with a conscience.

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SPA TRENDS: Bobbing Along at The Float Shoppe in Portland, Oregon

This unique wellness oasis gives urbanites an unexpected shut-down valve from the stressors of city life, via flotation therapy.

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SPA MARKETING: How to Lure Men Using ALL of Your Spa Menu

Refine the man hunt via simple marketing techniques. The secret? Learn to speak his language, then spin and position your offerings accordingly.

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Sticky Situation: Nitpicky Clients

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.

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Spa Services: Idaho's Great Escape

Spa Ssakwa’q’n at the Coeur d’Alene Casino Resort offers up a super-soothing "star treatment" that carries mass appeal.

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SPA WELLNESS: The Spa at THE OUT NYC

A men's-only wellness wonderland

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Spa RECIPES: Mushroom Paella from Rancho La Puerta

Celebrating Spring with this vitamin-packed dish does a body good!

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SPA MARKETING: Mothers Day vs. Father's Day

When it comes to Mother’s Day and Father’s Day promotions, there is no favorite parent. Learn to execute seamless marketing plans that will perform double-duty for both holidays.

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