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Spa Trends: One-Stop Shops
Savvy spa owners are turning time-crunched clients into one-stop shoppers.
Imagine being suspended upside down in a silk hammock, holding a yoga pose, while looking forward to a spa pedicure. At Mix on Vine, that’s a possibility. Here, guests can participate in an Aerial Yoga class, get a conditioning hair masque treatment, sip freshly made mocktails and buy a necklace—all under one roof. There’s even an on-site art gallery for pre- or post-treatment perusal. “It’s a luxury to have so many options available… Many of our clients share appointment times and make an afternoon of it—it’s social,” says owner Karen Piazza. In addition to the yoga, Mix on Vine offers Zumba (including a children’s class) and other workouts. The Blow and Braid Bar provides a range of hair treatments from quick updos to scalp massages, while manicures and pedicures round out the service menu. With Mix’s newly opened jewelry retail area and upcoming movie nights, guests will never want to leave!
Thanks to its boutique atmosphere, the Well Being Day Spa actively encourages browsing. Adorning the walls of the shabby-chic spa are paintings by a local artist (available for purchase), while the storefront stocks giftable items such as candles, jewelry and soaps. Owner Lindsay Lewis, who previously managed someone else’s high-end day spa, has chosen to showcase organic, eco-friendly products in her own space, which she opened in 2006. Lewis also cross-promotes from one part of the business to another in a bid to boost profits. “I recently hosted an open house and ran a special: If customers spent $100 in the boutique, they got a free 30-minute massage,” she explains. The spa’s location, in popular downtown Charlevoix, is a further boon, as tourists frequently wander in and then linger. A relaxation lounge offers clients a place to catch a few moments of zen before a massage, foot treatment or makeup application, adding to the come-and-stay-awhile feel.
What began as a hair salon at Serenity for the Day Salon & Day Spa, has grown into an epicenter of fashion and fun for the local community, ever since owner Dona Burke added a day spa, clothing boutique and beauty supply store. Guests come in for facials, massages, body treatments and haircuts, before turning their attention to the retail area, where sparkly silver dresses, trendy purses and glamorous heels are displayed alongside natural beauty products. The 3,000-square-foot space offers an eclectic environment that brings in a steady stream of preteens, teenagers, mothers and stylish grandmothers, lured by the chance to pamper, preen and treat themselves with a massage, hairdo and new outfit—all on the same trip. According to Burke, branching out has paid off. “We’re now so diverse we appeal to many different age groups and customer types,” she notes. “That’s the beauty of an all-in-one operation!”