The Power of Pink

Want to support Breast Cancer Awareness Month in October? Learn from owners who are already doing it.

By Monica Schuloff Smith

Every October, businesses and individuals across the country begin to “think pink.” Ribbons appear in windows and on jacket lapels nationwide. A variety of walks, benefits and fundraising events peak during this special month. They aim to raise awareness of the deadly disease that claims thousands of women’s lives each year: breast cancer.
     According to the American Cancer Society, a woman is diagnosed with the disease every three minutes, making it the second most common cancer among U.S. women (behind skin cancer), accounting for more than one in four cancers. Its prevalence makes it a cause near and dear to the hearts of many in the wellness- and woman-focused spa industry. The disease has personally touched the lives of hundreds of owners, therapists and clients, making it a popular charity for day spas to support. Plus, as a health-oriented industry, it seems to be a perfect fit since many of the therapeutic and beauty treatments that spas offer do wonders for the emotional and physical well-being of cancer patients and survivors.
     If you’re looking for ways to get involved, take a lesson from those who are already doing it. Here’s a sampling of how day spa owners are helping heal.

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