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Decorating Tidbits Let your day spa double as an art gallery. Jae Jampol, co-owner of BodyWise Holistic Spa and Lifetime Wellness Center (www.thebodywiseway.com), suggests "artcycling" as "a fun way to decorate." It also generates exposure for local artists. Periodically select new artists and rotate their work throughout your space. Plus, it gives clients something new to look forward to. Is your building older than 1978? If so, don't scrape or sand off paint that might be lead-based. It may release dangerous lead particles into the air. Instead, heed the advice from the National Paint & Coatings Association (www.paint.org): Layer a primer directly on top of old paint to seal it, then use an eco-friendly one over the primer. The EPA estimates that indoor air is 20 times more polluted than outdoor air, even in industrialized cities. For more stats and facts about indoor air quality and what you can do to improve it, sign up for a free e-book, Paint's Dirty Little Secrets, at www.healthylivingpaints.com. [ close ] |
DAYSPA—Your number one business-to-business publication, website and e-newsletters for the spa/salon market.
Fast Facts about marketing to the spa/salon market.
DAYSPA is the key.
• Day spas drive the transformation of skin care into a mainstream American industry, comprising 80% of the facilities in the spa/salon market.1
• Launched in 1996, DAYSPA magazine is the first publication to focus on this market’s unique information needs. Today DAYSPA continues to give these complex facilities the competitive edge.
More than 30,000 professionals in the spa/salon market2 count on DAYSPA to help:
• Manage and keep qualified staff
• Build and keep a clientele
• Find the best new product lines and equipment
• Identify the latest trends in services
• Streamline their menus
DAYSPA is read by spa/salon professionals with purchasing authority.3
• In 82% of day spas or spa/salons, the owner or spa director makes nearly all purchasing decisions.4
• 86% of DAYSPA’s recipients are owners or managers/directors5—a critical mass of purchasing power.
• 45% of the spa/salon owners and directors surveyed plan to make a major equipment purchase in the next 12 months.6
• 29% plan to add or change a major product line.7
A solid advertising presence in DAYSPA is your most important strategy for success in this highly competitive market.
To advertise in DAYSPA magazine, e-minutes newsletter or the website, contact:
Diane Walker, Associate Publisher/Advertising Director
800.442.5667 or 818.782.7328 ext. 505
dwalker@creativeage.com
For additional information, click a link below
Editorial Calendar
E-Media Rate Card
Print Production Specs
e-Newsletter Production Specs
Classifieds
To get the media kit, please complete the form below.
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