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Green Tip of the Month

Mix & Mingle

It can be isolating just to associate with other green spa owners and enthusiasts. But there's a whole eco-friendly world out there, and even if much of it doesn't share the same infrastructure and focus that your business does, there's a lot to learn. Look in your area for seminars on environmentally sound practices and materials; you never know who you might meet and what unique expertise they can provide.

Plus, check out sustainable trade shows. Many of them are starting to showcase the personal care and beauty perspective. One such example is All Things Organic, which takes place in Chicago June 16-18. While it's staged by the Organic Trade Association (www.ota.com), the Day Spa Association (DSA, www.dayspaassociation.com) will also have a presence there. On Wednesday, June 17, Eric Light of the Strawberry Hill Group and a DSA advisory board member will host a session for spa owners looking to capture the eco-friendly market. DSA will also have a booth in the health and wellness section on the show floor—which will likely contain a number of interesting vendors for those who want to greeen their facilities.

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Creative Age Publication is a full-service communications company founded in 1971 by publisher/CEO Deborah Carver. Our offices are located in Van Nuys, the heart of Southern California’s San Fernando Valley. Our publications, which reach nearly a quarter-million industry professionals worldwide, include:



 

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Skin Care Tips

 

LPG/TechnoDerm

 

Day Spa Association

 

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Beauty Store Business launched in 1994 to keep open-line and professional beauty stores and distributors up to date on the latest beauty products and trends

 

DAYSPA launched in 1996 to become the leading trade publication targeted to day spa owners and managers to provide the latest information on products, service trends, treatments, staffing, client retention, marketing, money management and industry news.

  INSPIRE, America’s most popular hairstyling book, used by stylists to guide clients in selecting the right looks.
         

   
         

Launchpad launched in 2000 to serve as the industry’s ultimate showcase for beauty products. Readers choose Launchpad for information on the latest products, fashion and seasonal hair and makeup trends.

  MEDESTHETICS, launched in 2005 to help medical professionals and spa owners and directors to successfully incorporate noninvasive cosmetic therapies into their practices.   Nailpro, launched in 1989, targeting salon owners and professionals who want to learn how to run a successful nail business. Nailpro’s online newsletter, Nailpro Now, launched in 2007.
         

In addition to its publications, Creative Age hosts regional expos, bringing together top beauty professionals for a full program of education, competitions and shopping for nail, skin and hair products.

 

Creative Age’s mission is to promote professionalism and offer a national forum to its audiences, while helping to strengthen the marketplaces we serve.

 

About the Publisher
Deborah Carver, Publisher/CEO of Creative Age Publications, has a diverse publishing background in the professional beauty and medical industries. After establishing Creative Age in 1971, Deborah became a leading publisher of medical journals as a result of strategic leadership, creativity and teamwork. Deborah later found her niche in 1989 with Nailpro and is now the nation’s largest, most reputable professional beauty publisher. In October 2005 she was able to combine her medical and beauty backgrounds with Medesthetics magazine.

 

 
     
 

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